BlogElul Day 12: Trust

This post is part of the #blogelul project started by the inimitable Ima On (and off) the Bima. I am using it as my motivation to rejuvenate this site and get myself back into the swing of things.

blogelulRecently, author, marketer, and all-around genius Seth Godin noted that authors generally don’t compete with each other. Instead they read each others’ work, they cross-promote, they interview each other, they learn from each other – their successes, their struggles, their boring moments and their great ones. (You can read more of Seth’s observation here:

Seth pointed out that writing – authoring a book – is not a zero sum game. One author can’t “win” all the readers. If a person buys one book (or even all the books from one author) it doesn’t mean they aren’t also a potential buyer of another author’s work. In fact, it’s the opposite! The more books someone buys, the more likely they are to buy… more books! (OK, and a bookshelf here or there as well.)

My point is that the only competition to be found is in the head of people who choose to see it as a competition.

When I have seen this – at work, in businesses around me, in my colleagues – I find that the attitude stems from lack of trust.

  • If I don’t trust that what I have is good enough
  • If I don’t trust that my customer/consumer/colleague/coworker is competent
  • If I don’t trust my managers to do the right thing

…. then seemingly my only option is to “beat” the competition. To wipe them out. To make myself the only choice so that I can win.

Here in Elul, We must find within ourselves the willingness to trust the process of teshuvah laid out by generations before us. We have to trust that our prayers can be enough… if fact, that they ARE enough.

Perhaps most of all, we have to trust that God is listening, and hears us, and believes us.